"To celebrate the publication of No.1 LCC Magazine today, I would like to send a congratulatory message to all the employees. Even though it's just a 4 pages, it can be a valuable forum for us to deliver our news and provide the direction of the LCC. It would be as if a loving couple were inflamed with hopes that they would soon be able to set up a house for rent and their own nest, although they started living in a single room.

- ellipsis -

All the Employees!, the birth of the LCC Magazine is an important and epoch-making step that can't be compared to anything else. Because even if you and I leave this place in the future, we will hear that this LCC magazine has become the biggest driving force in realizing the vision of "one-hundred year company". You are the owner of the LCC magazine, and you are the editor. Let's cultivate carefully so that we can become a proud resting place with active participation and interest.”

The above mentioned part of the CEO column used in the inaugural issue of June 1999, which was 10 months after the factory start-up. It is said that the mountains change in 10 years, but LCC Magazine grew up rapidly and became 21 years old and became volume 252. I feel as if I had raised my son with difficulty and now my son finally hold a wedding ceremony.

In the early days of its establishment, it was a time of great efforts to stabilize the company, including sales, financial difficulties, quality maintenance, securing facilities, and improving profitability. But complaints were poured out from employees who were pressured to edit and submit manuscripts. The world has changed and it is an IT paradise, and if there is anything the company want to convey, the company could post it on the electronic bulletin board. Therefore, there has been a constant stream of "Magazine uselessness" asking if you need a magazine made of paper, which is a type media. Moreover, most of the employees had no experience of submitting written manuscripts before joining the company, and the submit manuscripts was a great pressure to them as the number of pages has increased to 12 pages since February(Vol.2) issue, various manuscripts have been required, so we had to spend a lot of time and effort to encourage the publication of monthly magazine.

Mr. Kim(Manager)! How about writing on this topic this month?!

Mr. Lee(Staff)! it would be good to write a story about your last business trip as a manuscript."

Under pressure from the CEO regarding submit the manuscript, employees cannot help but write it. Eventually, employees end up submitting the manuscript.

The steady issuance of "Company newsletter" is not found anywhere, even if it is a successful small and medium-sized company. But it seems that it is being issued obligatory by large companies. However, most of the content consists photo of on-site visits by the CEO, executive articles from ghostwriter, and external manuscripts of writers who specialize in writing. Company newsletter should consist of experiences of members of the organization, stories they have experienced while working for the company, and articles they want from their colleagues and executives. Unfortunately, there are few articles from the employees.

LCC Magazine, however, has a wide range of stories, including "Let's Praise," "Special Corner," "Customer and Partner Interview," "Quality Management," "Dream of a New Employee," "Reading Discussion," "Review of 7H Education," "Marriage Story" and "LCC News," and more, filled with 100 percent of the manuscripts from employees.

LCC Magazine, which has been running for 21 years without a single absence, is a "miracle of the LCC." The LCC Magazine is issued 1,000 copies every month and delivered to employee's family, customers, partners and executives' acquaintances. It seems like LCC constantly challenging the path to "100-year companies through exports."

LCC magazine is our history, our record, and a mirror that reflects what we are today. Three years ago, we encountered a major difficulty because of a sudden brake on the approval of the District Unit for the expansion of the factory. In Chungbuk, "LCC violated the Farmland Act," so it was impossible to grant or approve farmland only. "The typhoon caused the wall to collapse, forcing some farmland to be damaged, and this situation was reported to the district offices for consent," but the Chungbuk Provincial official only repeated the "unacceptable" notice. It was a situation 15 years ago, so I was thinking about how to explain and understand it, and I showed them LCC magazine's pictures and writings of that time. Finally, I got permission from Chungbuk officials to understand that this was a violation of the law following a natural disaster. If we didn't get the "District Unit Permit", we wouldn't have been able to build a single building. I can say that this was a great turning point for revival and that LCC Magazine had solved the problem.

Before starting my own business, when I was the head of LG factory, I thought I should publish my newsletter. As we continue to promote factory innovation, we have come to the idea that in order to create super-excellent factories, employee awareness reform should take place and a "discussion" should be set up to achieve consensus.

In order to change the employees' consciousness, I benchmarked the 'LG Electronic's Innovation School'. Also, 4 page "TPM Echo" was followed by the publication. Since there was no separate budget, we used computer and copier, and in order to encourage employees to write, we had to write first from the leader (factory director), and persuaded employees who were not familiar with writing to post "innovative activities," "TPM and quality improvement activities," and sometimes "home and marriage stories."

The monthly publication of "LCC Magazine", which contribute to establish proper company culture, serves many functions and roles for communication among employees.

First, we are clearly aware of our vision of "a hundred-year company through export," enabling a "one-way alignment" between the company and its employees.

Second, LCC Magazine, which is published and delivered every month as our belief, "Companies are credit," seems to be playing a crucial role in building trust with customers, especially with overseas clients. In fact, LCC Magazine, which is delivered to customers, is also playing a role of "salesperson" receiving new orders from customers.

Third, LCC Magazine help to develop a bond of sympathy with our suppliers of raw materials that help our LCC grow and develop.

Fourth, the LCC magazine ,which is delivered to home, serves as a special bridge between the workplace and the family, including parents and wives. Sometimes, the father, who receives the magazine every month, dissuades his son from changing jobs.

Fifth, the employees who left the company are also receiving LCC Magazine, reading about the company's news and development, supporting the growth of the LCC from afar. LCC Magazine also serve as a strong medium for communication.

One day, I visited my elementary school classmate, writer Lee Mun-yeol's Icheon House of Buak Mun-won and his study room.

Although "Buak Mun-won," which is a place to train literary writers such as novels and essays and holds lectures and debates every Tuesday evening, drew attention. But the study room was also very impressive.

Thousands of books were surrounded by three or four layers in a two-room with desks in one corner. "I've written 60 to 70 books so far, but I've never written a single book outside my study room. When I was on the mental work of writing, I felt most stable and reassured when I was doing it in the study room. My study room is where my teachers are after all" recalls the story of my friend Lee Mun-yeol.

We have managers, acquaintances, alumni, and colleagues who are interested in our LCC Magazine. They wondered that how can LCC continue to publish without missing a single time. Therefore they guessed that LCC has a separate organization for editing the magazine, and the CEO's column also assumes that there must be someone who ghostwrites it. However, rather than a separate organization for editing the magazine, only HRM staff members are working on it with small allowances. The CEO column also writes about the agony of a CEO, imagine the future and dreams of LCC, stories that I want to tell employees, and stories about life and my own values as I get older.

I've been working on my own CEO column 252 times in 21 years, and to continue more than 10 years, feel proud of myself. It's because the CEO, the leader of the company, has to write every month to publish a magazine, but I firmly believe that the CEO's message, which is written in type, is a "miracle on paper" that transforms myself and employees and achieves goals.

The topic of the CEO column is selected during at work, at home, and in social activities. It is a difficult and stress because i am a person who is from science and engineering and lacks writing skills writes every month. But when i wake up at 3 or 4 a.m and sit on my desk, i can continue to write the column with a comfortable.

The 21-year-old LCC Magazine is our pride, our cherished corporate culture, and will be recorded as LCC history in the distant future. I dare say that it is a valuable asset that ordinary small and medium-sized enterprises cannot have and it is definitely a miracle. In addition, customers will trust as LCC with quality and price competitiveness, being a strong partners with raw materials suppliers, and giving employees family members confidence in a balanced life of work and family.

The LCC Magazine we cultivate is becoming the soil for self-development, leading to a "reading culture based on the distribution of four books a year," and will create another miracle of the upcoming "Three Minutes Speech Collection."

Though it is not enough and clumsy, I would like to thank our customers, partners, employees, and acquaintances for their interest and encouragement. In particular, I would like to express my gratitude to the president of Hina of Pieras, Japan, for his interest in LCC Magazine and for his support. Also, I would like to take this opportunity to express my gratitude to the employees who consistently submit their manuscripts of the magazine, and Mr. Mo, the HRM team manager, who does his best to make LCC Magazine a high-quality output despite his busy work.

CEO BAIK, SUNGCHUN