After 25 failed policies caused property prices to soar and illegal speculation by Korea Land and Housing organization executives and employees surfaced. Former ruling party leader ‘Hae chan Lee’ said, "The water above us is clear, but there are many wrong practices when we go to the bottom" In response to the Korean proverb, "The water above is clear, but the water below is muddy," the ruling party's absurd argument ahead of the Seoul and Busan mayoral elections.

A president 'Moon' who changes character to land after purchasing farmland. The Blue house spokesman 'Eui kyum Kim' speculated real-estate. 'Joo-min Park' who raised rents before the law was enacted. Countless ruling party lawmakers speculated in real estate. Without the initiative of the Republic of Korea and political leaders, where real estate speculation is rampant, it will be a problem that cannot be solved forever.

Roman was not built in a day. It is said that the greatness of the Roman Empire was possible because of the initiative of political leaders and Roman nobles. The Roman Combatants consisted of cavalry and infantry, whose death rate in combat was three times higher than that of infantry, but the nobles were mandatory to be assigned to cavalry.

It is said that even if war broke out, the war expenses were not borne by the common people, and the Roman aristocrats were responsible for it. They had more privileges than the common people, but they had no complaints from the common people because of the leadership of the nobles. The "The sun never set" of the British Empire was also possible because of the sacrifices and leadership of the British leadership.

Eton College graduates were most of British leadership children. They were killed in World War I and II because of the spirit of sacrifice and the duty of Noblesse Oblige, who threw themselves to death to win freedom.

Among the entrepreneurs, the person who showed initiative leadership is the 'Ju-young Chung', who created the Hyundai Group. He didn't learn much in elementary school, but he shows us the amazing success stories created by leaders who act. His quote, "Actions speak louder than words" expresses the importance of taking the lead as a leader in one word.

"Why do you only make me do it when you don't do it?" They didn't follow with a sense of resistance. Abandoning the idea, "Because I'm a senior, you're younger than me and you're lower in rank than me," organizations and members will follow.

In the process of cleaning and training, The leadership of the initiative will be more effective than the verbal leadership. Ju-young Jung’s spirit of leadership is summarized in "Hey, have you tried it?"

The importance of leadership is also emphasized in education, especially in human nature education. Parents should read books at home if their children want to be good students. If you want your child to be a morally correct person, parents should live morally and show them their lives first. You should show that you practices basic things such as keeping the traffic order and standing in a line first, and father should clean and wash the dishes first at home. Teachers must take the lead in educating students with the right personality at school, and principals and principals must take the lead.

There is an old saying, "The habits of three-year-olds go to eighty years old." This is how important habits learned in growing up are, and students learn from the behaviors of adults at home, school, and society and become hardened into habits. Therefore, adults should show "A life of walking forward, not a life of walking sideways," and when they take the initiative first, their children will have the right personality and be faithful to their studies.

'Alexander the Great', who founded the Great Empire, is also a leading figure in leadership. He died young at the age of 33, but over the course of the 12 years of the war, he continued to win against different enemies and defeated the dominant enemy forces in a considerable number of ways. The reason why the king was able to continue to write undefeated myths was that he always took the lead in defeating the enemy directly at the forefront of war.

He was not a general sitting in a chair devoting himself to empty discussions on his desk, but rather acting than talking, walking with soldiers, sharing meals and sleep in rough places, putting the morale of the army first, and always taking the lead in battle.

An anecdote that a soldier who got some water while marching through a rough desert in India gave water to the king, but saw the eyes of the soldiers suffering from thirst and dumped it on the ground without drinking water is a good example of trust with his subordinates and leadership.

Former GE CEO Jack Welch said, "Leaders know the way, walk the way, show the way." Alexander is a representative of history's leadership in the reality of bosses who cannot make decisions, leaders who avoid responsibility, leaders who do not act, and superiors who steal only their subordinates' achievement.

The first mission and role of CEO is to present the company's future mission and to establish and implement management strategies to realize it. The vision of LCC to realize ‘A one hundred year company through export’ requires a lot of change and innovation, and the strong will and initiative of management is the surest way to reduce the level of resistance to change at different levels and departments.

In order to grow as a global company, CEO should take the initiative in quality management and actively support human resource development and employee stability, and realize their dreams and live a happy and successful life in the company. As the old saying goes, ‘The water above is clear then the water below is clear as well’ it is necessary to take the initiative in establishing ethical and righteous management by refusing to accept a single gift.

Participate in 5S activities to become global quality competitive. Also participate in cleaning and landscaping activities to create a 'beautiful company like a picture". Establish a healthy and correct company culture such as held a day-start meeting and monthly meeting, are required.

By implementing mutual win-win attitudes and company social responsibilities with client companies and partner companies, we must make them feel the beauty of the world living together. CEO who always study and read should act as promoters for their employees' self-development. So that they can see the bright faces of hard-working, sincere, and hard-working CEO who do his best for the growth and development of the company.

Intermediate executives efforts to implement the company's mission, leadership, and departmental mission are brightening the bright future of the company.

We are actively participating in the 'No Gift' campaign for ethical management and taking the lead in cleaning and landscaping activities, for the practice of clause 8 of the company's mission to create a beautiful company like a picture with Habituate of 5S Activities. Even on holidays, through the 'The Seven Habits of highly effective people' workshop are being held to induce changes in employee awareness and internal conferences are being held to consolidate LCC company culture.

The attitude of executives initiative leading in realizing the company's vision and establishing company culture gives us faith and confidence that we can grow into a hundred year company through export.

CEO BAIK, SUNGCHUN