In 2002 Seoul World Cup, the Korea soccer team which leaded by Coach 'Guus Hiddink' achieved the '4th rank' which was regarded impossible dream. Some foreign countries criticized sharply to korea soccer team that this result was from the home advantage. But others were surprised and moved by korea soccer team through their performance which proved to defeat the strong team.

Was the result from the superior ability of 'Guus Hiddink' or passionate nature of Korea people, or an enthusiastic cheer and pray by '50million Korea People'?

Our People love the slogan 'Dreams come true' and think that we can do it when we unite ourselves with one mind whichever sports game or economics or national defense. As if we had confidence in the industrialization and advancement despite of devastated from the Korean War.

Our LCC dream is 'Being a one hundred year company through export'. For this Dream we have to make the competitive through good quality and global price competitiveness. We couldn't be a "a babe in the wood" only OEM by BDF and Unilever, So we focused our whole capability to develop our own brand ORIOX and to target the Niche Market.

In 2000, We developed the Dispenser Gargle first time in the world. We entered in Cosmetic market of the Korea Sauna which dominated by major company's brand 15years ago. And 10years ago, we hardly entered in Daiso Store with our brand with good quality and price competitive. Through the hard work about 20 years, We occupy 80% in Korea Dispenser Market and overwhelmed the major company. Also we cast behind korea major company and made the occupation over 50% in Korea sauna cosmetic market. In Daiso store, we are spreading awareness of ORIOX brand widely with 50 products. Our own brand product's annual sales was over 9million dollars and have a belief that we could achieve the annual sales over 12million, 15million dollars in a few years later. Through the success of Our ORIOX Brand in Niche Market, It made me have a confidence to challenge the "foreign Niche Market" as well.

When I proclaimed that LCC will going to be a export company 10years ago, We entered First time in 2009year to Japan with Sanitizer, China with Cosmetics, US with Dispenser Mouthwash. In 2010, We expanded Dispenser Mouthwash(D-Mouthwash) to Germany, France, Spain, Italy and enlarged the Japan Market with various mouthwash product.

We making the miracle with special concept mouthwash "making the residue effect from Propolinse pharmaceutical efficacy of Honeybee" which entered in to Japan Market. With Various Mouthwash Product Family such as Greentea, Cherry Blossoms, Refresh, White etc, plus with elaborate plan from “CEO Hina of Pieras" reformed to brand name product.

Two years ago, When I looked around the US Market, I was proud that Dispenser Gargle, which we developed as the world's first idea product, is being installed and used in high-end Restaurant, Fast Food Chain, and Church and Office Building. I could feel of an infinite potential market.

The US Customer in US Market, which having a big mouthwash market than toothpaste in Dental Hygienics Industry, surprised at Dispenser mouthwash which is very convenient and hygiene. Considering this US Market circumstance, I felt confident that i could expect another miracle with our effort plus with marketing, distribution conditions.

But I found the realistic limit in US D-Mouthwash Market. In US, there is a Law named ADA(americans with Disabilities Act) which regulated the attached dispenser's thickness under the 100m/m. Within this Law, our present dispenser product couldn't spread out in US Market.

To overcome our present handicap, we developed the New auto Dispenser(Slim type) which auto charge mouthwash, auto supply paper cup. This "hygiene"concept satisfy the Americans. So far we feeling that this development was succeeded.

America has three hundred thirty million people and has a vast area 100times than south korea. Also, the restaurant industry developed in America.

I made a conclusion to challenge in America Market through the dispenser mouthwash because the america has the big oral care industry and has the oral rinse lifestyle which people gargling their mouth after brushing.

7years ago, when we entered into America, we have searched various sales distribution channel. Also, we found the possibility through develope and sale a auto dispenser which according to ADA Law. Therefore, when "Manual Slim Dispenser," which is convenient and simple, is developed by the end of the year, we are planning to enter the market in earnest.

Unfortunately, D-Mouthwash has to overcome its un-patent weakness in the U.S. market with 'price competitiveness.' For this, we have to construct new factory which possible to make a million mouthwash per month. Also new factory must have the auto filling, packing, palletizing and elimination of labor. The large potential for growth in the U.S. market is expected by a number of late-comer and needs to be overpowered by quality and price. Paper cup machines also require more than 100 units, so the appropriate investment and suppliers must be prepared. In conclusion, when we have price competitiveness and speed system of supplying that we can overcome and achieve a $20 million, $30 million export outcome despite of many late-comers.

The impact of exports on the national economy cannot be overemphasized. The acquisition of foreign currency through export enables the import of oil, raw materials, facilities and equipment necessary for economic development. Export will develop whole industries which are related to the whole economy with effects on shipping, transportation, warehouses, and insurance.

Above all, Export provide a hugh boost to the economy through increasing employment and lowering unemployment.

The republic of korea which was recognized a poor resource country, have small market because of a small population. So Korea have a trade dependence 100percent and export dependence of 50 percent. For this reason, over 50 percent of Domestic manufacturing plants are operating on exports. But Exports fell 14.7 percent in October from this year earlier, continuing an 11month slump. So this result adding to the overall crisis of the nation's economy.

We had won the $1 million tower in 2012, $3 million tower in 2013, $5 million tower in 2016. And now, we won the $10 million tower in this year. Being a export company means that, not only does the company's contribution to sales and profitability, but also the company's overall system will be advanced and transparent and quality management will be deeply rooted. Employees will become global conscious, and frequent oversea business trips will focus on developing knowledge of foreign languages themselves. Our products are exported to many country, then we feel proud of this. And our loyalty to the company has deepened. This phenomenon lead to a virtuous cycle of 'human resource development'. If we export to all over the country with Dispenser Gargle and Lipcare, will achieve $20 million and $30 million trophy and will realize our dream.

Achieved the 10million export trophy is a new point to achieve and realize our vision "Being a one hundred year company through export". Furthermore I can't hide my pride in helping the nation's economic development.

I want to give all my credit to my wife who encouraged and supported me to start a new business after ended the 24years career in my work life. I came near to being a homeless but my wife helped fund supply for the construct factory. Also my wife operated the restaurant which in the factory for reduction of cost.

Above all, I would like to give this honor to my wife who helped me overcome the health crisis called "cancer surgery"

CEO BAIK, SUNGCHUN